Tomorrowland Launches Charitable Merch Collection Featuring Children’s Artwork
The new Tomorrowland Foundation collection turns drawings from children into festival apparel and accessories to benefit youth-focused programs. The post Tomorrowland Launches Charitable Merch Collection Featuring Children’s Artwork appeared first on EDM .
The Tomorrowland Foundation, the children’s nonprofit operated by the team behind the iconic EDM festival in Belgium, has released a merchandise collection that transforms 100 drawings from kids into wearable designs.
Developed in partnership with Estrela Nova, one of the Tomorrowland Foundation’s partners in Brazil, the collection includes t-shirts, hoodies, hats, tote bags and more. All profits will benefit the organization’s work, which focuses on giving children greater access to creative and educational programs, particularly through music and the arts.
Rather than using children’s work as a symbolic backdrop, the collection places their drawings at the center of the product. Those artworks were used as the starting point for the apparel and accessories, giving festivalgoers a tangible way to support the foundation while wearing designs shaped by the young people the initiative is meant to benefit.
The collection links Tomorrowland’s massive global platform to Estrela Nova’s local work in Brazil, where its creative programming gives children access to spaces, tools and instruction they may not otherwise have.
The collection is available now at Tomorrowland and online via the official Tomorrowland Store. The festival returns this weekend from July 24-26.
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The post Tomorrowland Launches Charitable Merch Collection Featuring Children’s Artwork appeared first on EDM.
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